Tactical guide to start & grow a B2B newsletter

In this episode of Mostly Growth, Kyle Poyar and CJ Gustafson break down how newsletters went from career risk to career leverage. Drawing on their own stories, they walk through a tactical, no-fluff guide to starting and growing a newsletter—from naming, domains, and branding to writing, consistency, and AI use. —SPONSORS:Tropic is an intelligent spend management solution that consolidates your spend data and processes into one unified offering, enabling insights and decisive action. From spotting hidden optimization opportunities to automating painful procurement workflows and giving you the best market data to turn vendor negotiations in your favor, Tropic combines smart insights with real human expertise to keep you ahead of the curve. Visit https://www.tropicapp.io/mostlymetrics to learn how.HockeyStack is an AI platform for modern go-to-market teams that unifies sales, marketing, and customer data into a single system of action. With AI agents that prospect accounts, support reps, improve forecasting, and automate what’s already working, HockeyStack helps teams move faster without guessing. Trusted by companies like RingCentral, Outreach, ActiveCampaign, and Fortune 100 teams—learn more at https://www.hockeystack.comRightRev is an automated revenue recognition platform built for modern pricing models likeusage-based pricing, bundles, and mid-cycle upgrades. RightRev lets companies scalemonetization without slowing down close or compliance. For RevRec that keeps growth moving,visit https://www.rightrev.com—LINKS: Mostly Metrics: https://www.mostlymetrics.comCJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Growth Unhinged: https://www.growthunhinged.com/Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/Slacker Stuff: https://www.slackerstuff.com/Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/https://www.growthunhinged.com/p/how-to-grow-your-b2b-newsletter?draft=truehttps://open.spotify.com/episode/4fLZsXKtoTY05btVmh1jO3?si=a4db1f43cb0c495bhttps://growthinreverse.com/cj-gustafson/https://www.growthunhinged.com/p/deep-research-for-gtmhttps://www.mostlymetrics.com/p/rumors-of-my-death-have-been-greatly-exaggerated—RELATED EPISODES:Fantasy Startup Draft: The First 5 Hires We’d Make Todayhttps://youtu.be/usxbRdABi0I—TIMESTAMPS:00:00:00 Newsletter Side Hustles and Getting Fired00:02:41 When a Newsletter Becomes a Career Catalyst00:04:05 Ownership, Control, and Leaving With the Audience00:05:20 From Career Risk to Job Requirement00:06:38 Show Intro00:07:02 Why Newsletters Beat Social Media Algorithms00:08:27 Built-In Growth and Forwardability of Email00:09:13 Naming Your Newsletter and Finding Audience-Market Fit00:10:34 Sponsors — Tropic | HockeyStack | RightRev00:14:14 Domains as a Strategic Newsletter Asset00:15:40 Why Owning Your Domain Future-Proofs Distribution00:17:04 The Power of Direct Traffic and Memorability00:17:51 Choosing the Right “From” Name and Sender Identity00:19:16 Defining Your Newsletter Logline00:20:36 Visual Identity and Brand Consistency00:10:29 Sponsors — Tropic | HockeyStack | RightRev00:14:14 Domains, Naming, and Brand Personality00:22:45 Finding Stories and Newsletter Writing Inspiration00:24:39 Writing Titles That Drive Opens Without Clickbait00:27:00 Consistency, Timing, and Building Inbox Habits00:28:01 Using AI as a Research and Brainstorming Assistant00:29:46 Welcome Emails and Early Engagement Growth Loops00:30:21 Promoting Newsletters Beyond Twitter00:30:39 Newsletter Swaps as the Best Distribution Channel00:31:57 Using Onboarding Surveys to Understand and Grow Audience00:32:57 SEO Basics for Newsletters on Your Own Domain00:34:47 Separating Email Subject Lines from SEO Titles00:35:09 Experimenting With Paid Growth and Subscriber LTV00:36:46 The Simple Formula for Building a Durable Newsletter00:37:16 Credits#MostlyGrowthPodcast #NewsletterGrowth #ContentMarketing #PersonalBrand #CreatorEconomy