Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand by Lynne D. Johnson, John C. Havens, Sh

Please visit https://thebookvoice.com/podcasts/1/audiobook/465779 to listen full audiobooks. Title: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand Series: #6 of J-B International Association of Business Communicators Author: Lynne D. Johnson, John C. Havens, Shel Holtz Narrator: Victor Bevine Format: Unabridged Audiobook Length: 8 hours 52 minutes Release date: July 20, 2020 Genres: Career Development Publisher's Summary: Tactical Transparency is based largely on interviews with leaders and communicators in companies that have achieved measurable success though the implementation of transparency strategies. This book is written for those executives and professional communicators who are looking to learn about and create a transparency strategy for their organization in order to remain competitive. This book will: Help organizations determine their readiness for transparency and the steps that need to be taken to get ready Explain the business rationale for transparency and explore the risks inherent in maintaining a non-transparent relationship with constituent audiences Provide 'how-tos' to show how a company can effectively communicate its transparency  Identify aspects of blog/new media netiquette--an important but often misunderstood part of engaging in transparency.