Tácticas asertivas de negociación B2B con Alejandro Hernández y Chris Payne (Episodio 295)

from Vender Diferente (ventas B2B) · host Chris Payne

En el mundo de las ventas para mí algo es claro: "NICE GUYS FINISH LAST".Si quieres vender más te recomiendo que uses comunicación ASERTIVA.En este episodio del vender diferente podcast estoy con el autor de los libros "Negociación para dummies" y "Negociación es fácil, si sabes cómo" donde hablamos de tácticas asertivas de negociación en las ventas B2B.Ahora bien, no estuvimos de acuerdo a todo, pero al menos concordamos en la importancia de ser directos y eficientes en las negociaciones. También hablamos sobre las ventajas y desventajas de utilizar diferentes medios de comunicación, como WhatsApp o correo electrónico, en lugar de reuniones presenciales durante una negociación.Terminamos discutiendo sobre la importancia de establecer límites con los clientes y cómo influir en las decisiones de compra.De verdad aprendí un montón con Alejandro... especialmente la importancia de mantener el respeto como vendedor.¡110% recomendado!

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This episode was published on May 10, 2026.

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