台灣廣告界的金馬獎？！讓好的「創意行銷與技術應用」更多人看見！➡️ EP.213 數位奇點獎執行長邵懿文Freda

from Jason好好聊 · host 楊佳燊Jason

來賓：數位奇點獎執行長邵懿文Freda 本集帶你認識台灣行銷產業的關鍵驅動器——數位奇點獎DSA。不同於強調創意表現的獎項，數位奇點獎專注在行銷策略、科技應用與產業實效，致力於表彰那些真正能影響市場與消費行為的實戰成果。創立於2017年的數位奇點獎，今年即將迎來第九屆。從永續到AI、從KOL到AR/VR應用，持續調整獎項設計以回應產業趨勢。它不只是評比平台，更是讓行銷專業者檢視策略、提升技術力、串聯產業資源的舞台。如果你關注的不只是好看的廣告，而是好用的行銷與好賺的成果，這集不能錯過。 _ 本集重點： ☑️ 每個人都是一個品牌？從個人到企業都該思考「品牌經營力」！ ☑️ 廣告不只是賣產品，更是幫助消費者做出選擇的指南針？ ☑️ 真正的評審，是掏錢支持你的消費者？ ☑️ 數位奇點獎如何搭建台灣行銷產業的生態系，帶動內容創新與國際對話？ ☑️ AI如何協助行銷人捕捉「微小但關鍵」的市場訊號？瞭解更多【DSA數位奇點獎】⬇️ https://www.dsaawards.com/2025/ 【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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台灣廣告界的金馬獎？！讓好的「創意行銷與技術應用」更多人看見！➡️ EP.213 數位奇點獎執行長邵懿文Freda

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