台灣品牌,怎麼把自己活成舔狗的?【Tony幫你做功課】 episode artwork

EPISODE · May 6, 2026 · 36 MIN

台灣品牌,怎麼把自己活成舔狗的?【Tony幫你做功課】

from 電商Tony陳 · host 電商Tony陳

留言告訴我你對這一集的想法: https://open.firstory.me/user/ckj5xdvf2dnsa09362y6nxdla/comments🚀|廣告合作招募中,歡迎聯絡洽談https://lin.ee/Gn8a5FM🚀|支持《 電商Tony陳 》做更多精采影片:https://www.youtube.com/channel/UCsxd_JDERVC1-HKXt_D3rhw/join我是電商 Tony 陳帶你看懂台灣時事背後的商業邏輯訂閱我,讓我做好的商業功課變成你的成功捷徑台灣消費者怎麼了|品牌舔狗化|海王思維|成為品類TOP1為什麼現在的台灣消費者,看到原價就覺得自己是盤子?為什麼台灣品牌不打折就賣不動,打了折又賺不到錢?這支影片帶你看清一個殘酷現實:台灣品牌已經被消費者訓練成「舔狗」了,而想要破局,你必須學會成為「海王」。從鼎泰豐、可口可樂、Apple、哈雷、lululemon 到誠品書店,這些頂級品牌憑什麼讓消費者追著買單?答案不是更便宜,而是更稀缺、更不可取代、更能成為一種身份認同。看完後你會清楚的瞭解:1)為什麼台灣消費者買原價就覺得自己是盤子,這套思維是怎麼被養成的2)台灣品牌「舔狗化」的四個典型特徵:從表演型定價到沉沒成本陷阱3)為什麼市場結構(消費者太少、品牌太好取代)逼著品牌不得不當舔狗4)從舔狗進化成海王的三大關鍵思考:成為唯一、離開會痛、深度認同5)為什麼鼎泰豐、Apple、誠品書店能讓消費者反過來追求他們- 我的LINE官方帳號:@gogogogo- 我的網站:https://atm70000.com- 我的fb:https://www.facebook.com/atm70000- 我的IG:https://www.instagram.com/atm70000tony- 我的tiktok:https://www.tiktok.com/@atm70000- 捐款資料- 財團法人台東縣私立牧心智能發展中心 地址:950台東縣臺東市民航路21號 電話:089-237121  傳真:089-237075    立案字號:府社福字第1080105162號     統一編號:93859484     劃撥帳號:06649090     戶名:財團法人台東縣私立牧心智能發展中心     牧心信箱:[email protected] 牧心線上捐款:https://bit.ly/3DgpHp7 Powered by Firstory Hosting

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台灣品牌,怎麼把自己活成舔狗的?【Tony幫你做功課】

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