【Taiwanology Ep.34】How Garmin Dominates the GPS World and More

98% of marathon runners use Garmin devices to track their progress. Either you drive a Ford, Toyota or BMW, chances are your car uses Garmin's GPS system. Garmin's wearable devices are also loved by pilots, divers and triathletes. How did this company co-founded by a Taiwanese engineer come to dominate the business of navigation? 05:10 - What was Garmin's founding story? 09:15 - How did Garmin find a niche market in navigation? 14:20 - Why Garmin dominates the car navigation market? 20:00 - How Garmin works with big automakers Host: Kwangyin Liu Guest: Jay Shen, Managing Director of ASIA Automotive OEM Group of the Garmin Group Producer: Weiru Wang ＊Read about Garmin's competitive edge in technology: https://english.cw.com.tw/article/article.action?id=252 ＊Share your thoughts: [email protected] 留言告訴我你對這一集的想法： https://open.firstory.me/user/cledx9shs004801v3cmkogc7e/comments Powered by Firstory Hosting