【Taiwanology Ep.43】From Failure to Unicorn: How Appier Became Taiwan’s AI Pioneer

Taiwan is renowned for its world-class semiconductor manufacturing, but it’s not often recognized as a hub for software startups. So why did Appier, an AI-driven marketing tech company, choose Taiwan as its base—and how did it become the island’s first AI software unicorn? In this episode, co-founder Chih-han Yu shares the lessons learned from eight (!) failures. - What is Appier, and who are its customers? [4:30] - Eight failures and their lessons [10:54] - The ‘aha’ moment: Combining AI and marketing [14:32] - Why Taiwan? Returning from the U.S. to build a software startup [19:40] - Why Tokyo was the go-to market [26:14] - Looking ahead: How Taiwan can foster more software unicorns [34:00] Host: Kwangyin Liu, Senior Managing Editor of CommonWealth Magazine Guest: Chih-han Yu, CEO and Co-founder of Appier ＊Read more about Appier's journey: https://english.cw.com.tw/article/article.action?id=2950 ＊Share your thoughts: [email protected] Powered by Firstory Hosting