Take #72 - Taylor Buckley on Personal Branding & What Wins Next: The Creator Economy Is About to Change

Personal branding isn't about visibility, it's about legacy and leadership. This week on That Digital Take, host Torri Webster sits down with Taylor Buckley, founder of Golden Hour Collective, a social-first consultancy built to elevate female founders and entrepreneurs. With over a decade in social media, PR, and brand strategy, and appearances on Breakfast Television and Style Canada, Taylor breaks down where personal branding and the creator economy are actually headed next. We get into why the internet stopped rewarding perfection and started rewarding authenticity and storytelling, whether audiences really trust creators less than they used to, and why founders are becoming the face of their companies. Taylor unpacks the real litmus test for "community," what happens to your audience if Instagram disappears tomorrow, what becomes impossible to automate as AI floods the internet with average content, and the creator-economy shifts almost nobody is talking about yet. Plus: the metrics that matter more than follower count, what creators overestimate (and underestimate) when they launch products, the internet-safety line between authentic and overexposed, and a rapid-fire round on overrated platforms, underrated skills, and 2027 predictions. In this episode: • Why authenticity and storytelling replaced perfection • Whether creator trust is actually declining • Founders as influencers (and influencers as the new agencies) • The real test for whether you have a "community" • What AI can't automate in content and branding • Better success metrics than followers • Internet safety, overexposure, and what women may regret posting • The next shift in personal branding nobody's discussing Guest: Taylor Buckley, Founder of Golden Hour Collective Topics: creator economy, personal branding, female founders, social media strategy, community building, AI content, digital marketing, entrepreneurship 🎧 Subscribe to That Digital Take for weekly conversations on digital culture, branding, and the creator economy.