Take the Cold Out of Cold Calling

Every sales manager has the expectation, every salesperson hates to do it, but calling on people you don’t know is a reality of being in sales. Sam Richter ended up in sales out of necessity. Not knowing how to prospect, he turned his marketing skills to the Internet and learned, with just five minutes of sales intelligence, what he needed to know about the person, company, industry, and competition to turn a cold call into a warm conversation. Sam shares with BizTalk Host Jim Lobaito, his web search secrets from his best-selling book Take the Cold Out of Cold Calling.