TAKE THE LEAP EP 288

 Pradeep Gupta | Chairman  Managing Director at Axis My India Ltd.Chairman & Managing Director of Axis My India, An Engineer graduated from the Owner/President Management Program at Harvard Business School. Belonging to a dusty village in Madhya Pradesh, his roots helped to get an insight into understanding human behavior. 27+ years of hands-on experience that spans various skills – right from printing to advertising to publishing to on-ground activations to Market Research.Axis My India, has successfully predicted 59 of 63 exit polls since 2013. Axis My India’s 2019 general election and Haryana assembly election forecasts were the subject of a case study at Harvard BusinessSchool. Proud pioneer of Personalized Mass Media in India. Zeal for innovation drove me to turn bills and tickets of Government owned Power, Oil and Railway undertakings into an unparalleled Advertising and Media opportunity.Driving Mantras - Innovation, Quality and Commitment.Author of well-praised books, Blueprint for an Economic Miracle, Modi@20, ‘How India Votes andwhat it means’ and the upcoming "Who Gets Elected - How and Why".