Take Your Company Global by Nataly Kelly

https://thebookvoice.com/podcasts/2/audible/154257 to listen full audiobooks. Title: Take Your Company Global Author: Nataly Kelly Narrator: Sarah Welborn Format: mp3 Length: 7 hrs and 2 mins Release date: 12-05-23 Ratings: Not rated yet Genres: International Publisher's Summary: Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.