Takeaways from AI Week in Milan, a $100M case study, and why 90-day plans might be the new long-term.

Amber here!I went to Milan for AI Week and I’m back with all the scoop. The conference wasn’t actually a week long. It was only two days. And, honestly, I only went one day.The second day I went to Milan city center to explore. I mean, when in Milan, you’ve got to! But that says nothing about the conference. I really enjoyed it and I got what I came for. This week, I’m sharing the good, the bad, and the part that made me feel very suspicious.We covered a lot in this episode, like:* The moment at Milan that made Amber feel very uneasy* The two specific things nobody at AI Week wanted to talk about.* A $100M ad budget, cut by 25%, with better results. The HelloFresh breakdown.* Work is our soul. Or is it? The debate that branding expert Emily Hickey sparked.* Khaïry’s Sunday 5pm mood problem, and what AI said when she finally asked about it.* The scuba instructor who moved to consulting “for his mom.” The look on his face.* Dr. Becky’s take on AI for kids. Let’s discuss.* Choose your hard. IKYKThere is no plan right now that lasts more than 90 days. - KhaïryWe are excited to hear your reactions to all of this too.-Amber & Khaïry[00:00] Intro[00:42] Milan + what was actually there[11:43] The friction debate[21:13] Work, identity, and the AI fear underneath[33:47] The $100M case study[42:34] Voice AI outbound[45:54] Takeaways This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thefullonpodcast.com