Takeaways from McKinsey B2B Trend Data

from Unpacking the Digital Shelf · host Digital Shelf Institute

Links Mentioned: McKinsey B2B ReportRegister for the webinar with Byron Kerr

What this episode covers

Buying and selling behaviors have shifted dramatically in the B2B space. Justin King joins Peter on the podcast to dig into the survey data from McKinsey on US B2B decision-maker's response to the COVID-19 crisis and what he's seeing on the ground with manufacturers and distributors.

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Takeaways from McKinsey B2B Trend Data

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This episode is 27 minutes long.

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This episode was published on September 14, 2020.

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