Taking a Customer-Centric Approach to Product Development and Marketing episode artwork

EPISODE · Oct 22, 2019 · 27 MIN

Taking a Customer-Centric Approach to Product Development and Marketing

from The Kula Ring · host Kula Partners

Greg Palmer, Director of Marketing at National Nail, talks with Carman and Jeff about how the marketing and product teams work together to use a customer-centric approach to product development. They also discuss which channels National Nail finds successful when launching products including trade shows, social media, and print.

Greg Palmer, Director of Marketing at National Nail, talks with Carman and Jeff about how the marketing and product teams work together to use a customer-centric approach to product development. They also discuss which channels National Nail finds successful when launching products including trade shows, social media, and print.

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Taking a Customer-Centric Approach to Product Development and Marketing

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This episode was published on October 22, 2019.

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Greg Palmer, Director of Marketing at National Nail, talks with Carman and Jeff about how the marketing and product teams work together to use a customer-centric approach to product development. They also discuss which channels National Nail finds...

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