Taking Advantage Of The Resources You Have - Growing up in America's oldest ski shop and giving back to the outdoors with Phebe Lahout of Seirus Outdoor Gear

In this episode we interview Phebe Lahout, who grew up in America’s oldest ski shop and now oversees marketing at Seirus. During high school when Phebe wasn’t running around Lahout’s Ski Shop in New Hampshire, she could be found downhill skiing. Rather than following the family footsteps after graduating, she attended The University of San Diego. She was outside of her comfort zone, but was up for the challenge. Soon after college she found an opportunity with Seirus, which creates high quality gear for outdoor enthusiasts to enjoy cold weather. Being a brand that Lahout’s Ski Shop carries, there was familiarity, but that wasn't the only thing that attracted her. Seirus focuses their efforts on making the outdoors more accessible by partnering with nonprofits that provide opportunities for kids that might otherwise not have the chance - all while amplifying their voice. If you've ever wondered how the oldest ski shop in America got started or how brands can make a difference by promoting outdoor activities for all, then this episode's for you! Life in Motion is brought to you by Actual Outdoors. They help build beautiful brands that highlight the approachable and authentic parts of outdoor recreation. Said simply - they “keep it real”. Find them online at actualoutdoors.com or on Instagram at @actualoutdoors. Tweet us and let us know what you think of this episode! @illuminecollect Find more episodes at www.illuminecollect.com/blogs/life-in-motion-podcast Since 2017 Illumine has donated over $29,917 to outdoor nonprofits and shared over 142 stories on the Life in Motion Podcast.