Taking Aim at Attack Advertising by Kim Fridkin, Patrick Kenney

https://thebookvoice.com/podcasts/2/audible/224872 to listen full audiobooks. Title: Taking Aim at Attack Advertising Author: Kim Fridkin, Patrick Kenney Narrator: Teri Schnaubelt Format: mp3 Length: 5 hrs and 7 mins Release date: 08-27-19 Ratings: Not rated yet Genres: Comparative Publisher's Summary: Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on US senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups.