Taking Game Film Off the Sidelines

What this episode covers

On episode #94 of the Rethink Marketing Podcast, Eric and Colin reflect on the importance of learning from past performance.  In sales, getting game film can be pretty simple---as long as the prospect or client knows they are being recorded.  In marketing, it gets a little bit trickier--do we really want to track keystrokes all day or watch videos of ourselves doing conversion rate optimization?  How can marketers observe our actions, take note of what we want to improve, and test those changes to continually get better?  Grab a notepad and some popcorn as we turn to the big screen to see how we're doing against the competition.You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

PodParley-generated summary based on available episode metadata and transcript content.