Taking market share by moving fast with Rex Briggs

Move fast or eat dust! Matt Egol of JourneySpark and Rex Briggs, Chief AI Officer of Claritas, ignite a discussion on capturing market share with lightning speed on CX and Culture Connection. Dive into agile strategies, data-driven decisions, and building a culture that embraces disruptive innovation. Hit play and fuel your smart growth! #MarketShare #BusinessGrowthStrategies #WinningCompanyCulture #CXandCultureConnection3 00:00 – Preview of Episode 00:15 – Intro to Show and Guest Rex Briggs 00:48 – Opportunities for marketers related to AI 3:04 – Consortium to AI personalization 6:07 – Culture of Experimentation 9:45 – Balancing short-term and long-term metrics 10:40 – AI and the impact on Customer Experience 13:08 – The AI Conundrum Book 16:43 – Empowering employees to embrace AI 18:18 – The Risks of AI and the importance of accountability 20:03 – Putting consumers in control of their data 22:07 – The waterline of decision-making 24:18 – First, Second, Third-Party data and data ecosystem; Turning personas into actionable segments 30:17 – Virtual focus groups and multi-agent models 32:58 – Contact information and getting involved with MMA Global and Claritas 36:27 – Closing 📌Podcast Website: https://www.cxandcultureconnection.com 📌Linkedin Personal: https://www.linkedin.com/in/matthewegol/ 📌Linkedin Business: https://www.linkedin.com/company/journeysparkconsulting/ 📌Website: https://www.journeysparkconsulting.com/ 📌Facebook: https://www.facebook.com/profile.php?id=100094736604400 📌Spotify: https://open.spotify.com/show/2OKVpTrPgHPnSw2WeZWJpM 📌Amazon Podcast: https://music.amazon.com/podcasts/75160650-c68a-4fa8-9ddc-3429d94bd02e/the-cx-and-culture-connection-podcast-with-host-matt-egol-of-journeyspark-consultants 📌Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lNjJiZGM5OC9wb2RjYXN0L3Jzcw 📌IHeartRadio: https://www.iheart.com/podcast/269-the-cx-and-culture-connect-120241285/ 📌RadioPublic: https://radiopublic.com/the-cx-and-culture-connection-pod-Ww1eeX More about Matt Egol and JourneySpark Consulting: Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven. Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing. Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures. #cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity