Taking on a Horizontal Market Leader, with Sarah Wood

Join us in this episode of the PPW podcast as hosts Harvey Hancock and Simon Baker sit down with Sarah Wood from realestate.co.nz. Discover the unique landscape of the New Zealand property market and how realestate.co.nz has thrived for 28 years as an industry-owned platform. Sarah shares her thoughts on the challenges and opportunities of operating in a competitive environment dominated by major players like TradeMe. Learn about the innovative features that have driven user engagement and how they are leveraging AI with their assistant, Tahu. Subscribe for more insights from the world of real estate and prop tech! 0:00 - Introduction to the PPW Podcast 0:30 - Overview of Realestate.co.nz 05:02 - User-Centric Product Development 06:36 - Innovation Tournaments and Idea Testing 08:08 - Successful Product Features: Listing Minimize and Price Change History 10:55 - Introduction of AI Product: Tahu 13:56 - Competing with TradeMe 21:13 - Comparing with Australian Market Leaders 22:00 - High Intent Market and Consumer Experience 29:13 - Building a Strong Leadership Team 30:02 - Hiring for Industry Experience vs. Fresh Perspectives 36:43 - Outros Follow us on linkedin: https://www.linkedin.com/company/property-portal-watch Check out - www.onlinemarketplaces.com Listen to the full episode on your favourite podcast platform!