Taking on Google with Fathom Analytics and growing a course to $150k - Jack Ellis, Fathom

Jack Ellis is the co-founder of Fathom Analytics, started with Paul Jarvis in 2019. Jack handles the technical side of the business, but isn't afraid to get on the mic on their podcast, Above Board, or send out some spicy tweets. Jack also runs the Serverless Laravel course, which he launched back in 2020. After this conversation Jack has turned into a true friend, speaking with me for several hours after, a genuinely nice chap. You’re going to want the same thing after listening to this pod. Jack talks with great wisdom on how to approach bootstrapping a SaaS company and taking on a huge incumbent.➡️ Here's my course on starting a podcast in 2 hours or less (use "bites" for $10 off)What we covered in this episode:What is Fathom AnalyticsJoining as a co-founder after the company was foundedHow Fathom startedHow did they know Fathom was going to workWhat growth tactics did Fathom use to grow?How did they convince people to pay for analytics?The trade-off of free softwareHow do you compete in a market with a huge incumbentStarting a medium competitor, PicoBenefits of having a co-founderQuitting a job for Jack's first side-projectStarting a course (Serverless Laravel) that made $150,000RecommendationsBook: 7 Habits of Highly Effective PeoplePodcast: Huberman LabIndie Hacker: N/AFollow JackSpicy TweetsPersonal WebsiteFollow MeTwitterIndie Bites TwitterPersonal WebsiteBuy A WalletSponsor - Part Time Tech JobsThank you to my friend Charlie from Weekend Club for sponsoring this episode, with his new project Part Time Tech Jobs, which is a fantastic site for finding and posting, you guessed it, part time tech jobs If you’re looking to transistion from a full-time role to indie hacking, finding a part time role might be just the thing for you to de-risk that transition. And on the other side, if you’re looking to hire great entrepreneurial talent without breaking the bank, this is where you should post.So if you’re looking for a part time tech job, head to parttimetechjobs.co or if you’re looking for tech talent, use the code INDIEBITES for 80% off all featured posts.