Taking the Leap and a Social Media Deep Dive with Beth, Social Media Manager and Strategist @syncsocial_

In this week’s episode, we are joined by Beth a Social Media Manager and Strategist from Sync Social which is her Marketing Agency. She has a degree in marketing and built a business alongside her corporate role before handing in her notice just 6 months later. When she left her safe and secure job, she had one client and that day she got 2 enquiries. She has been working full time in her business for over a year now and has big plans to grow her business, launch new services and hire some associates in 2025. Beth is an expert in her field and takes us deeper into the strategy behind social media from customer personas, understanding your target audience, how to make your content pillars work for you, offering value and education while still promoting your business and your services but also having fun with the humorous side to content too. She also talks about numbers and how everyone is so determined to grow their following when there is a lot more to making sales than just followers and there are other ways to monitor the performance of your social media presence. Beth shares how confidence has been such a big transformation for her over the last year and shares he advice for those aspiring entrepreneurs and those who are longing to start a business. She shares how the leap into starting her business has grown her confidence in herself and also in her knowledge and expertise allowing her to provide an even better service to each and every client she works with. Beth's Links Follow Beth on Instagram Yaz’ Links Connect with Yaz on Instagram Follow Yaz on TikTok FREE Higher Self Meditation Course Book your Empower Hour Apply to become an Empowered Entrepreneur