Taking your Content Upmarket

from The Animalz Content Marketing Podcast · host Animalz

How to Take Your Content Upmarket When You Take Your SaaS Business Upmarket: https://www.animalz.co/blog/move-upmarket/Jimmy: https://twitter.com/jimmy_dalyJan: https://twitter.com/janerikasplund

Episode metadata supplied by the publisher feed · Published Oct 22, 2018

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What this episode covers

A lot about your company is going to change when you make the decision to go upmarket and start closing enterprise deals, and your content marketing is no exception. On this episode, we discuss what "upmarket content" looks like, how your approach to content needs to change when you're selling to larger organizations, and how to keep your authenticity and genuinity alive when you're producing content for this new audience.

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Taking your Content Upmarket

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This episode is 28 minutes long.

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This episode was published on October 22, 2018.

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