Talent Attraction - Cindy Santiago, Senior HR Manager

In the latest episode of Forward Rowan: Prosperity Through Progress, we sit down with Cindy Santiago, Senior HR Manager at Henkel, to talk about her relocation journey, Henkel’s continued growth in Rowan County, and what it takes to attract top-tier talent in today’s workforce. With over 17 years in HR and a recent move from Florida to North Carolina, Cindy offers a unique perspective on transitioning both professionally and personally to Rowan County. Cindy shares what makes Henkel an outstanding employer—from its inclusive culture and robust career pathways to the advanced production facility supporting its Adhesive Technologies division. She discusses what types of skills Henkel looks for when hiring and highlights how their Salisbury site plays a strategic role in the company’s North American operations. We also explore Henkel’s commitment to community involvement and workforce development, including its ongoing partnership with the Rowan EDC. Whether you're a job seeker, employer, or someone considering a move to our area, this episode offers valuable insights into what makes Rowan County and employers like Henkel a great place to build a career—and a life.