Talk of the County Podcast | Swing into the Season: Columbus Clippers’ Ken Schnacke and Mark Galuska

We're featuring a special episode with none other than Columbus Clippers' President and General Manager, Ken Schnacke, and Assistant General Manager, Mark Galuska.They gave us the inside scoop on the Clippers' dynamic marketing plays—from Dime-A-Dog Night to innovative themed games—and their unwavering commitment to fan experiences.Huntington Park’s move marked a new era of success, turning community support into palpable stadium energy. Amid challenges like the pandemic, the Clippers have maintained astonishing attendance, a testament to their excellent customer service and strong community ties.Veterans, first responders, and young fans alike all find something special at the Clippers games. And let’s not forget, amidst analytics and pitch clocks, it's the love for the game that truly resounds.The Importance of Fan Experience in Sports: "I think we might be the only facility in town that welcomes people when they come into the ballpark, as friendly ushers and people that serve them throughout the game, and then actually go stand at the gates when they're leaving and thank you and thank them for coming." — Ken SchnackeWe're featuring a special episode with none other than Columbus Clippers' President and General Manager, Ken Schnacke, and his Assistant General Manager, Mark Galuska. They gave us the inside scoop on the Clippers' dynamic marketing plays—from Dime-a-Dog Night to innovative themed games—and their unwavering commitment to fan experiences. Huntington Park’s move marked a new era of success, turning community support into palpable stadium energy. Amid challenges like the pandemic, the Clippers have maintained astonishing attendance, a testament to their excellent customer service and strong community ties. Veterans, first responders, and young fans alike, all find something special at the Clippers games. And let’s not forget, amidst analytics and pitch clocks, it's the love for the game that truly resounds.The Importance of Fan Experience in Sports: "I think we might be the only facility in town that welcomes people when they come into the ballpark, as friendly ushers and people that serve them throughout the game, and then actually go stand at the gates when they're leaving and thank you and thank them for coming." — Ken SchnackeTop Takeaways1. **Innovative Marketing Strategies**: Ken and Mark discuss engaging fans through weekly specials like Dime-A-Dog Night, themed nights for popular franchises, and various promotions illustrates the importance of creating unique and engaging experiences to draw crowds2. **Maintaining Tradition While Innovating**: The conversation with Mark Galuska reinforces the balance between introducing new features to keep the fan experience fresh and retaining popular traditions that have withstood the test of time.3. **Community-Centric Approach**: The Clippers' focus on community engagement through kids' promotions, honoring local heroes, and partnering with schools and organizations highlight the team's dedication to being a pillar in the local community.4. **Stellar Attendance Amid Challenges**: Ken Schnacke's highlight on the sustained success in attendance despite challenges like the pandemic shows the team's strong community support and the effectiveness of their fan engagement strategy.5. **Importance of a Quality Fan Experience**: Through various initiatives like improved safety features, diverse food options, and customer service, the Clippers showcase the critical role a quality fan experience plays in maintaining a loyal fan base.6. **Adapting to Modern Times**: The initiatives to address the pace of the game, including the pitch clock and adjusting to viewer preferences, demonstrate the organization's adaptability and dedication to evolving with the times to attract new fans.7. **Utilizing Social Media and Technology**: The Clippers' use of social media and modern marketing techniques to engage fans and keep them informed underscores the team's commitment to connecting with a broader audience, especially younger generations.8. **Respect for Baseball's Roots**: The preservation of traditional elements, such as the 7th inning stretch, shows a deep respect for baseball's historical and cultural significance while still striving to modernize other aspects of the game.9. **Emphasis on Development and Professional Growth**: Both Ken Schnacke and Mark Galuska share insights into their career paths, emphasizing the importance of passion and adaptability in the sports industry and the potential lack of mentorship for younger professionals.10. **Behind-the-Scenes Preparation**: The extensive offseason work that goes into preparing for the next season, from player development to operational logistics, is a testament to the dedication and thoroughness that professional sports teams like the Clippers invest in delivering a seamless and exciting season for fans.Memorable Moments06:44 Baseball movement gained support, leading to revival.11:33 Baseball analytics revolutionizes game strategy and performance.13:12 Minor leagues experiment with rule changes, resistant traditionalists.18:17 Celebrity appearances and themed event nights offered.21:36 Struggling to keep up with changes and developments.25:25 Baseball addressing pace of game for viewers.28:13 Social media transformed communication and engagement completely.29:46 Library offers programs to boost community engagement.35:47 Home games emphasize inclusivity and positive experiences.42:56 Unique ballpark features from iconic stadiums combined.48:30 Old stadium bell connects to new park.52:32 Columbus fans fortunate to witness future MLB [email protected] from #Uppbeat (free for Creators!):https://uppbeat.io/t/soundroll/tropicanaLicense code: 6VVAVEFBZTQOL3AWCopyright 2026 Franklin County Board of Commissioners