Talk of the Town with Morgan Harper • Alison Herlihy • Butchering, Badwolfe, & Business in Berwick

What started with two fridges in a largely empty storefront has grown into a full butcher counter, a curated selection of local goods, and a public market space that now includes multiple Berwick-owned businesses under one roof. “We started out with like two fridges and our showcases in this giant empty room… and throughout time, through necessity and ideas, we evolved.” In this conversation, Alison shares how her background in entrepreneurship, combined with Dalton’s experience as a butcher, led to the creation of Badwolfe. She talks about the early days of pop-ups, the leap into opening a brick-and-mortar location, and what it means to operate a food business in a town the size of Berwick. “If it’s even a $5 sale once a week… if everyone did that in town, we would never go out of business.” The episode also explores the businesses located inside the market space, including Hygge Coffee Bar, Happy Face Barbecue, and Iced by Jenifer, and looks ahead to Badwolfe’s next step: launching a catering line that keeps the shop rooted downtown while expanding into community events and celebrations. Talk of the Town is produced by Berwick Communications & Media, highlighting the people, businesses, and stories shaping Berwick, Maine.