#TalkBack: Can a car-sharing service’s relaunch restore brand faith?

BlueSG is back, relaunching under a new service called ‘Flexar’, which will feature a new platform and a refreshed fleet, among other things. But with Singapore’s car-sharing industry recently seeing sudden suspensions, are Singaporeans still able to trust the business model? Daniel Martin speaks with Associate Professor Lau Kong Cheen, Head of the Marketing Programme at the Singapore University of Social Sciences’ School of Business.See omnystudio.com/listener for privacy information.