#TalkBack: From watches to phones, if product launches cause chaos – should brands take responsibility?

From Singapore to Paris and New York, the launch of the AP x Swatch Royal Pop watches sparked huge queues, overnight campouts and even crowd-control incidents around the world. Marketing aside, if product launches cause chaos – should brands take responsibility? Daniel Martin discusses further with marketing expert Associate Professor Victor Kwan, Deputy Director, SUSS Academy.  See omnystudio.com/listener for privacy information.