Talking All Things Florida and Social Media Dominance with the Florida Insurance Chick-Michelle Mosher

In this episode of Power Women In Insurance, Teresa sits down with Michelle Mosher, Owner of Southshore Insurance Professionals, LLC. Michelle and Teresa discuss the roofing situation in Florida, social media dominance, and how she masters the Florida insurance market. Episode Highlights: Michelle shares her background in the insurance industry. (1:42) What has surprised Michelle most about being a business owner? (3:57) Michelle mentions why she’s struggled with staffing. (5:57) Michelle shares how she manages a work-life balance. (8:01) Michelle mentions the main factor that they’ve embraced in the agency. (19:49) Michelle shares how they approach their clients. (21:41) Michelle shares her journey in becoming a business owner. (31:08) Michelle mentions how she got a lot of business from Facebook groups. (33:42) Key Quotes: “The ability to be able to be independent, I think is what really works the best for me. Options and choices, even though we're in Florida, and options are kind of screwy right now, at least for homeowners. I have the ability to pick and choose what we're going to do.” - Michelle Mosher “We've gotten so many people shopping. I get quote requests every single day from people that are not our clients, who have come to companies elsewhere, and they're seeing their rate go up, and they're shopping.” - Michelle Mosher “So, one thing that we've really embraced in the agency is technology. The majority of our business doesn't come from the phone or walk-in, but it does come from website requests.” - Michelle Mosher Resources Mentioned: Michelle Mosher LinkedIn Southshore Insurance Professionals Contact Teresa Kitchens Sterling Insurance Group