Talking Branded Entertainment with Filmmaker Amy French

There are a lot theories and a lot of experimentation with regard to independent filmmaking, the digital age, and the prospects for redefining the ways in which filmed entertainment can be funded by sponsors and distributed over the web.    In this podcast, David Newhoff speaks to actress and filmmaker, Amy French.  They discuss her work in the world of branded entertainment, specifically her latest project for California brand, Umami Burger, for which she created a humorous mockumentary style series. David spoke to Amy in Los Angeles via Skype. Recorded in November 2012.