Talking enterprise buyers and digital change with Brian Sommer

from Busting the omnichannel - enterprise hacks and chats

Live from the Acumatica Summit 2016, Jon talks to fellow diginomica contributor Brian Sommer about enterprise buyers and digital change. Brian shares some recent digital turbulence and stories of how companies are losing the plot. He also reflects on recent projects to discuss what enterprise buyers need. The guys then hit on why sales and marketing is too often out of step with today's enterprise buyer. Note: part two of this podcast gets into specifics on Acumatica's cloud ERP play. Yes, you can get Busting the Omnichannel on iTunes.

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This episode was published on February 10, 2016.

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