Talking Mass Communication Perspectives - "Hashtag Advertising and Multistep Flow Theory"

Send us Fan MailWelcome to the "Talking Mass Communication Perspectives" season of Special Topics in Media. Once again Garret Castleberry is joined by Season 13 guest host Annabeth Fehrle  to discuss Multistep Flow Theory and how it functions as a part of #Hashtag Advertising strategies.Reading Reference: Andrew Sharma & Chrys Egan. "Hashtag Television Advertising--The Multistep Flow of Millennial TV Usage, Commercial Viewings, and Social Media Interaction". In Communication Theory and Millennial Popular Culture: Essays and Applications. Roberts, K. G. (Editor). New York: Peter Lang, 2016. Host: Garret Castleberry, Annabeth FehrleProducers: Garret Castleberry, Will McMurry (Audio Engineer), Alli Garner (Cover Art), Austin Foster (Music)Ways to Connect with us online:Follow and engage with Special Topics in Media on Twitter at @podcast_topics."Like" to follow our Special Topics in Media Page on Facebook (search Special Topics in Media).Join the Special Topics in Media Facebook Group and share your reviews of the film or this episode.Subscribe to Dr. Castleberry's academic YouTube Channel.Garret's academic website is available at https://garretcastleberry.academia.edu/.Support the show