Talking NIL with NIL Executive Madeline Walsh

Madelaine Walsh brings deep expertise in the rapidly evolving NIL landscape, with over three years of hands-on experience, most recently as Director of Marketing and Athlete Engagement at UCLA. Her journey began at Cavalier Futures—UVA’s NIL collective—where she worked alongside Lo Davis, and since then, she’s been at the forefront of shaping how athletes and programs engage with NIL. In our conversation, we explore the growth of the industry, its real-world impact on athletes and coaches, and the challenges it poses for schools and individuals alike. With few professionals matching her level of direct involvement, Madelaine offers invaluable insights for athletes, parents, and anyone pursuing opportunities in this emerging field.