Talking Sex | Instagram, You Prude!

As Misters, we have a very specific grouse against Instagram and Facebook. When we set out to build this men’s sexual wellness brand last year we committed to certain key principles. One was that we will not do the obvious humour about erections and such because the obvious humour has been a chief contributor to the stigma around the category. Two, related, was that we will not use euphemisms. Not for us the banana or the cactus that stands in for erections. We built a product that helps men, all men, get better erections and said exactly that. However, we did not see the conflict with Facebook advertising policy which says, and we quote:“Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning must be targeted to people 18 years or older and must not focus on sexual pleasure.” If prudishness needed a manifesto, this would be it. Sex is a topic to engage with only for its procreation attribute. So, a worthwhile rant of an episode, with Meghna, founder of WeUnlearn joining the usual suspects.https://misters.app.link/e/podcast