Talking Shop EP5: Why NFTs; why now?

Josh Todd, Giulia Maienza and George McCubbin join Aoife Xuereb to discuss the NFT (Non-Fungible Token) marketplace in the consumer sector – from fine wine and fashion to enhancing the customer experience.They explain how types of marketplaces work, whether that be trading NFT-linked physical products or digital assets in the real world or the metaverse. Commercial legal considerations include IP, standardized licensing terms, anti-counterfeiting measures, financial services regulation regimes, advertising laws and consumer protections.Even if NFTs are not part of your strategy, recent legal action underlines the importance of protecting your brand and customers from third party behaviour – our team share some helpful practices for legal teams.For more, check out the TechQuake series (https://insights.hsf.com/techquake/p/1) or our comprehensive guide to The IP in NFTs (https://www.herbertsmithfreehills.com/insight/the-ip-in-nfts-%E2%80%93-our-comprehensive-guide).