Talking Tampons With Investors - Martha Silcott, Fab Little Bag

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena talks with Martha Silcott of Fab Little Bag, who reveals how she successfully raised £400,000 to fuel the growth of her period disposal bag business, including how she secured one of her suppliers as an investor, how to pitch a 'period' product, and how not to waste time on the wrong funding route. FabLittleBag is a period disposal bag that not only solves the perpetual problem women have of what to do with used sanitary products, but also at its heart addresses the significant environmental issues that come with people flushing these products down the loo. Possibly not the easiest product to raise investment for you might think! But Martha found a way. In this episode, you'll discover... How your warm network can be a great source of investment, including your suppliers Some creative ideas about how to pitch a 'female focused' product to the 'men in suits' How easy it can be to waste time speaking to the wrong investors, and strategies on how to avoid this sucking up all your time And much, much more. For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/