Talking the Walk: What Website Search Data Can Reveal with Chris Pace

What Website Search Data Can Reveal to Health Systems On this episode host Tom Testa sits down with Chris Pace, VP of Digital Experience Strategy, for SearchStax, recognized as a leader in G2 Enterprise Search and as a Fast-Growing Company by Deloitte and Inc. He discusses how website search data can reveal valuable insights about patient needs and friction points within healthcare organizations. He explains that search serves as a content discovery layer, representing patient intent beyond just finding specific pages, and can expose where patients are struggling or encountering barriers. Chris shares how healthcare systems should focus on making their digital experiences easy and accessible rather than trying to match large consumer brands. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen