Talking traceability with Source Certain

In this episode, the last of season one, we’re talking about traceability and the technology being utilised to prove a product’s provenance. We speak once again to Food Agility CRC chief scientist David Lamb about consumers’ growing demand for knowledge about the products they’re purchasing and traceability’s role in preventing food fraud. We talk to Source Certain’s Katherine Campbell about their technology which can scientifically determine source of origin, even down to an individual block. And we’re joined by Sean Engelbrecht from fresh fruit supplier WA Farm Direct. He tells us about why they’ve engaged Source Certain to protect the Bravo apple variety IP, making sure it’s only licenced growers that are supplying the market. www.agtechfinder.com