Talking Turkey and the Reality of a Challenging Economy

Anne-Marie Roerink, president of 210 Analytics, talks turkey – and economic pressures – with Circana’s Joan Driggs. Times are tough and while it’s critical to be realistic about economic pressures, it’s also an opportunity to dig deeper opportunities to connect with shoppers.   Highlights:   When facing economic challenges, consumers revert to routines to avoid buyer's remorse, even with food items. Retailer and manufacturers have an opportunity to lean into the small celebrations that consumers embrace throughout the year, from family milestones to sporting events. Thanksgiving in 2023 might be the battle of retailers, many of which will be rolling back prices. Ultimately, Thanksgiving is the biggest food holiday of the year. Many households will right-size portions of some of the Thanksgiving meal to permit more options. Think preparing a turkey breast instead of a full bird to accommodate another roasted meat.