Talking with Brie-Anna Willey about leaving social media, making our websites as sticky as social media, and writing 5,000 word emails (or not).

I spoke with Brie-Anna Willey about how scrolling works. That’s why social media has had such a hold on us—because we just scroll. There’s nothing to it. Then look at our websites, filled with links and categories and the wide images, it’s just like—decisions. Options.Do I want to click on their About page?Do I want to click on their Category page?Remember the blog post? Here’s a photo, then here’s the full text. And then there was the next one.What else does that look like?Instagram!Photo, text. Photo, text.It works.But all our websites are just set up like freaking grocery stores instead of IKEA, where when you walk in IKEA—you’re led, you’re given a path to follow.