Tamar Kaprelian, Founder of Nvak, on building a new type of label to kickstart superstars!

Tamar's approach to music has lead to the 2025 breakout single "SNAP" with over 3 billion streams and given countless women an opportunity to elevate their careers through creative freedom, resources, and a caring team. Tamar realized there needed to be a new type of music company that acts as a label, management entity, publisher, distributor, and more to serve all the needs of up and coming artists as they become superstars. Through her efforts at Nvak, many women have now built prosperous music careers!