Tamara Francois - CEO and co‑founder - The XP Agency

What this episode covers

Tamara Francious is CEO and co‑founder of The XP Agency, an award‑winning experiential and multicultural marketing firm based in New York. Since launching the company in 2016, she has led the agency’s growth, championing immersive, culturally resonant activations for clients like Netflix, Coca‑Cola, Procter & Gamble, Ghirardelli, and Aflac Under her leadership, The XP Agency earned a spot on Inc.’s 2023 Northeast Regionals list (#79) for its innovative brand experiences inc.com.Tamara draws on over 20 years of experience in entertainment and marketing to bridge real-world events with virtual and digital storytelling, crafting campaigns that deeply engage multicultural audiences blackenterprise.com. A respected voice in the industry, she’s been recognized among BizBash’s 2025 “Industry Innovators” alongside co-founder Adolfo Vasquez

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How long is this episode of The Ad Podcast?

This episode is 10 minutes long.

When was this The Ad Podcast episode published?

This episode was published on June 29, 2025.

What is this episode about?

Tamara Francious is CEO and co‑founder of The XP Agency, an award‑winning experiential and multicultural marketing firm based in New York. Since launching the company in 2016, she has led the agency’s growth, championing immersive, culturally...

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