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Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

EPISODE · Sep 6, 2021 · 35 MIN

Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

from How to Win podcast with Peep Laja · host Peep Laja

Listen and learn:The problem Unbounce was originally trying solve (1:14)My take on the risks of competing on features (3:30)How their industry became a race to the bottom (5:30)Why you should aim to be unique, instead of being the best (6:42)How Unbounce thinks about the competition (11:10)My thoughts on taking a differentiated position in the market (15:18)What category Unbounce are trying to create (20:54)My take on the power of category creation (21:14)What Unbounce are betting their entire business model on (24:47)Unbounce's secret sauce (31:17)Wrap up (33:44)Mentioned:UnbounceAnimalzMichael PorterChristopher LochheadMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

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Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

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