Taming AI in Advertising and Healthcare: Outcome Based Insights Moving the Market

What if the way we've been thinking about media, audiences, and even healthcare marketing is fundamentally broken... and the fix is already here?In this special edition of Liftoff Journeys, I'm taking you aboard a mansion yacht in Miami (yes, you read that right) for three back-to-back conversations with some of the sharpest minds in media, healthcare, and advertising. And fair warning: this one's going to challenge a few things you thought you knew.You'll hear from Sean Black, General Manager/SVP, Audience Path US, who believes the traditional approach to audience targeting is outdated and is building real-time, signal-based technology that watches what people are doing right now instead of relying on stale data from weeks ago. You'll sit in on a conversation with Cliff Covey, SVP, Group Director, Digital Activation at CMI Media Group, a healthcare media veteran who's been in pharma for two decades and is genuinely fired up about how AI could transform the way patients and doctors connect at the moments that matter most. And you'll meet Lorenzo Zefferino, Executive Media Leader at Evergreen Trading, a media buying innovator who breaks down why the human element still matters in an AI-driven world, why "win-win-win" is more than just a catchphrase, and why common sense is still the most underrated skill in advertising.This isn't your typical "here's what AI can do" episode. These are real people sharing what they're actually building, what's working, what's broken, and the advice they'd give to anyone trying to keep up in a landscape that changes every six months. Whether you're in media, healthcare, advertising, or just trying to understand where things are headed, this conversation will give you something to think about.Oh, and there may or may not be a story about blue-painted toenails. You'll have to listen to find out.