Tammy Phan on building a luxury rental machine

Tammy Phan founder & CEO of Luxe Du Jour, breaks down building a multimillion-dollar luxury resale & rental brand, moving from Calgary to a new U.S. HQ in Irvine, surviving Dragon’s Den with a $30M ask, and why her rent-per-bag model works. We also get the wild “Only Authentics” text meltdown during a Himalayan Birkin hunt, how clients use bag rentals for content & write-offs, and why she chose a strategic angel over a TV deal.00:00 – Welcome + “dream bag” cold open (Birkin/Kelly/Chanel). 00:00:20 – Meet Tammy Phan, founder/CEO of Luxe Du Jour. 00:01:01 – “Firefighter CEO, babysitter, single-mom summer”00:01:21 – Canada roots → new Irvine head office for U.S. clients. 00:02:56 – Outfit check + “mom heels” and Amazon finds. 00:04:04 – Host’s look + the Himalayan Hermes in the room. 00:05:26 – The anniversary Himalayan Birkin story begins. 00:07:03 – Unboxing: recognizing the handle tip, “I knew immediately.”00:07:50 – Palm Beach dealer (“Only Authentics”) rude text thread. 00:11:59 – Joe’s polite clapback + posting the receipts. 00:13:31 – Nine-year timeline; *Dragon’s Den* setup. 00:20:09 – The \$30M valuation ask on TV. 00:22:03 – Taking a higher-valuation angel (Marcus) instead why. 00:24:12 – “90% of TV deals don’t close” + renegotiations after air. 00:24:33 – Rentals as the differentiator; rent a Birkin/Kelly per event. 00:25:31 – Blue Birkin & Red Kelly rentals; creators, events, and write-offs.🎧 Listen now on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-amy-plus-podcast/id1811885921https://www.shopltk.com/explore/@amyplusjoe🧡 Weekly blog:https://www.amyplusjoe.com/blog/🛍 Shop my looks:https://www.shopltk.com/explore/@amyplusjoe📸 Instagram:https://www.instagram.com/amyplusjoe/🎥 TikTok:https://www.tiktok.com/@amyplusjoe💸 Weekly sales:https://www.amyplusjoe.com/weekly-sales/