Tampa Bay's Ethnic Newspapers

WUSF Public Media's Robin Sussingham, host of Florida Matters, along with Florida Matters producer Stephanie Colombini and WUSF News Director Mary Shedden discuss the historic community newspapers that report on ethnic audiences, like La Gaceta -- the tri-lingual paper that's approaching a century of publication in Tampa, and The Weekly Challenger, which has been serving the black community in St. Petersburg for 50 years. These papers have survived in proximity to larger, more mainstream newspapers, because they knew their audience and covered stories that other publications did not. But can they remain profitable in the age of the internet?