Tangent #03: Business is Soylent Green

Is sales dead, or has it taken on a newer, more organic form? We believe the latter to be especially true in the B2B space. In this tangent, Matt and Jim from JXM discuss sales experience, why we've moved away from cold calling and more toward brand building, and wonder how any of the old-fashioned tactics we see out there still work in this modern era of business. This discussion is inspired by a piece of content on our blog: https://tunetojxm.com/sales-is-dead/