Tangent #05: Do Non Profits have a Branding Problem?

It's Thera Gun...as in Ther-a-gunna go there. Matt and Jim from JXM talk about the non-profit brand space and how a brand should not let a tax designation define why it matters. They discuss some brands they see taking a different approach, doing it right, and matching money with a mission. This episode is inspired by a JXM blog post published on 9/8/22. You can check it out here.  -- Mentioned in this tangent:  Simon Sinek on Amazon Deans Beans Organic Coffee Company can be found here: https://deansbeans.com/ One Tree Planted: https://onetreeplanted.org/ Established Titles: https://establishedtitles.com/ JXM goes carbon negative: https://tunetojxm.com/we-are-now-carbon-negative/ -- JXM is a MA-based digital marketing agency