Tanner Kohara, Twig Fertility: Building a Better Fertility Experience

Tanner didn't set out to build a fertility company. He set out to build a family and what he found on that four-year journey changed everything. In this episode, David sits down with the co-founder of Twig Fertility to talk about what happens when a broken system becomes a business opportunity, how designing for the patient experience transforms outcomes, and why resilience isn't just a leadership trait - it's the whole company culture. This is a conversation about turning personal pain into real purpose.