TapNation’s Secrets to 1 Billion Downloads in Under 5 Years

Traditionally, studios faced a tough choice: either crank out hypercasual games at speed or concentrate on crafting deeper player engagement with fewer releases. TapNation breaks this mould—and brilliantly—mastering both approaches to top 1 billion downloads just four years after its founding. On this week’s episode of the PocketGamer.biz Podcast, Vincent Février, Chief Marketing Officer at TapNation, returns to share the winning strategies behind the company’s rapid rise and recent acquisition of UA Hero. Vincent unveils how TapNation’s company culture fosters creativity and bold moves, driving the daring shifts in its marketing strategy that spurred a near 10% LTV uplift. He explores how their focus on product-led growth drives long-term engagement, reveals the CMP TapNation chose to power customer-driven privacy policies, and shares the retention and retargeting strategies proven to keep and call back players. CHAPTER TIMESTAMPS 00:00 - Intro 03:00 - Hiring at TapNation 06:29 - A shift in marketing 11:02 - Product-led growth 13:28 - Where the success comes from 17:24 - Why the next billion downloads will be harder to get 19:22 - Real-growth retention strategies 22:29 - A win-back reward 27:03 - How TapNation hacks hybrid ad mon 33:25 - CMPs affecting revenue 36:39 - TapNation's main goal in the next 12 months 42:44 - Wrapping up * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event