Tapping into the Long Tail of Consumer Loyalty, with Wes Schroll, CEO & Founder, Fetch Rewards episode artwork

EPISODE · Jan 4, 2022 · 36 MIN

Tapping into the Long Tail of Consumer Loyalty, with Wes Schroll, CEO & Founder, Fetch Rewards

from Unpacking the Digital Shelf · host Digital Shelf Institute

With acquisition costs rising and margins tightening, expanding the value of the customers you already have is the new growth strategy. Now with more app users than Starbucks, closing in on 12 million in the US, Fetch Rewards is supercharging the ongoing engagement of consumers with their favorite brands. Wes Schroll, CEO & Founder, Fetch Rewards, joined the podcast to talk about the opportunities available to brands to both monetize and innovate through creating loyalty at scale. Plus, it’s fun!

With acquisition costs rising and margins tightening, expanding the value of the customers you already have is the new growth strategy. Now with more app users than Starbucks, closing in on 12 million in the US, Fetch Rewards is supercharging the ongoing engagement of consumers with their favorite brands. Wes Schroll, CEO & Founder, Fetch Rewards, joined the podcast to talk about the opportunities available to brands to both monetize and innovate through creating loyalty at scale. Plus, it’s fun!

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Tapping into the Long Tail of Consumer Loyalty, with Wes Schroll, CEO & Founder, Fetch Rewards

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This episode was published on January 4, 2022.

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With acquisition costs rising and margins tightening, expanding the value of the customers you already have is the new growth strategy. Now with more app users than Starbucks, closing in on 12 million in the US, Fetch Rewards is supercharging the...

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